Malviniemi was the artistic director of the Kokkolan Talvitanssit – dance festival during 2012 and 2015-2018. In 2012 she also worked as the regional artist in dance for the Centre for Arts promotion Finland. In addition her work has entailed the planning and delivery of several projects and she has actively worked to promote dance art in the Ostrobothnian, Central Ostrobothnian and Southern Ostrobothnian regions.
For Malviniemi dance is the movement of feelings, thoughts, memories and the present, and a corporeal interaction between the performers and the audience. She has always found inspiration in live music, and collaborations with composers and musicians has characterized several of her choreographies.